Logistics and Infrastructure

Drones, and the connected industry, are expected to impact Avinor’s operations, either by increased use of the lower commercial airspace, uncrewed (UAV), autonomous (AUAV) aircraft, or connected technologies, such as electrification, robotics, and Artificial Intelligence. The dynamics of new technologies in the market, and the lack of a wider variety of use cases, established 

, and drivers, now presents the aviation industries with the "early adopter paradox": Where should they focus, on what, when, and why?

Value Chain Mapping

Solving the early adopter paradox 

We delivered a strategic roadmap with a set of strategic alternatives covering a 10+ year horizon

Roadmap

From being an emerging technology in the mid-2010s, the drone industry has matured rapidly. With a projected annual growth rate of 26%, analysts estimate the industry could become a disruptor in a wide array of areas within five to ten years. In 2018, the Norwegian government published its drone strategy, proposing that Norway be a frontrunner in adopting and developing the industry.

Through business design methodologies, desktop research, workshops, and quantitative insight, we used Avinor's core capabilities, resources, and ambitions to define their areas of interest. In combination with analysing the external environment, we used this to develop a set of «what if…» scenarios. In interviews with policymakers and industry stakeholders, we used 

 to test reactions, provoke discussions, and highlight both potential conflicts of interest and opportunity areas. The outcome was a strategic 

 with alternatives for how to include drones in Avinor's strategy for the future .

Future Scenarios

A strategic roadmap for the future

Helicopter

We delivered a strategic roadmap with a set of strategical alternatives covering a 10+ year horizon. This included related activities and competencies designed to build strategic fit between activities over time. The project offered Avinor a new perspective on how drones could enter the value chain and reimagine a long-term 

Strategizing the future of drones