Strategy is the deliberate choices and the plan we create that decides what a company should do and not do to reach set objectives and visions. It's the vision applied to helping a company navigate and prioritise what to invest in and what trade-offs to take. An effective strategy differs from an arena’s dominant strategy, empowering a company with clarity, alignment, action, and a competitive edge over incumbents.

A business venture is synonymous with early-stage entrepreneurial endeavours, characterised by speed, creativity, courage, novelty and exploration. By combining creativity and focused exploration, we conduct comprehensive market assessments to understand the business potential, prototyping with business models, and establish strategies that take your new offering to the market with more probability of success. The goal is to work as an entrepreneur, providing a pragmatic, innovative approach to realise competitive, novel business ventures.

To ensure a lucrative position in your future market, it is vital to inform today’s decisions with future insights. It is a way to reduce risks, identify opportunity spaces and enable your organisation to shape more lovable futures. We combine strategic foresight with action points that equips your business to arrive at more radical innovations. Innovations that will allow your business to stay ahead of the curve.

Maximise the success of business ventures