Creating a brand identity for a new destination in Oslo

The city of Oslo is growing, and one of the new areas under development is Bryn in the eastern part of the city. The new neighbourhood has great potential to become a new cultural center for East Oslo. The group of developers has high ambitions to create a lively, creative and green new district that both attracts new residents and visitors. To make this vision come alive to citizens, politicians and other stakeholders, EGGS, together with our colleagues in Sopra Steria Footprint, have created a brand identity and communication strategy for the project – “Destinasjon Bryn” (Destination Bryn).