Consumer

Our first project let us gain insight from various users, both internally in the organisation and from customers. Based on these insights we crafted a new product identity and a new range of home alarm products for Sector Alarm.

Sector Alarm continuously renews its product suite's functionality, focusing on providing a holistic and pleasant experience to the user. The existing product identity concept we had created, including both industrial and digital design, already enhanced the feeling of security and safety. However, this time our challenge was to simplify and improve the user experience further. An essential part of this is to ensure minimised stress and an intuitive user interface.

Building on a successful concept

The collaboration with Sector Alarm has been built on a keen focus on improving user experience and ease of use. Qualitative user insight through interviews and observation of both internal and external 'users' has led to easier installation, more intuitive functionality, and a more desirable product range - amongst many things.

Home alarm components need to be simple to install and maintain, yet cost-effective and resistant against sabotage and tampering. Close collaboration between designers, manufacturing and users was essential.

Building on a successful and established 

, we focused on simplifying and enhancing what was already working. To make the product more intuitive, we simplified symbols and used lights and sounds to guide the user. As the project ran during the Covid-19 pandemic, this added an extra layer of challenges regarding user testing. By making a 

 that mimics the products and using them in online testing with users from different countries, we gathered valuable insights that we translated into the interaction design.

Physical Prototyping and Piloting

Product Identity and Colour Material Finish (CMF)

A simplified and guided experience

The product suite uses lights, sounds and shapes to communicate status and control options, which minimized experienced stress in an arming or disarming situation. As an example, to avoid accidental arming, the arming function in the app uses a slider instead of buttons, and the keypad requires a ‘long press’.

In redesigning the product suite, we made sure to build on the successful and established product identity, focusing on simplifying and enhancing what was already working. By maintaining a cohesive 

 across both the physical and digital products, it mirrors Sector Alarm’s focus on creating a feeling of safety for the user. The intuitive and guided experience creates a stress-free user experience of the security system.

Brand Identity

Cohesive brand and product experience

The Sector Alarm product suite. The physical products have been designed by EGGS, while the app has been designed by DK&A.

Red Dot Design Award 2019

Red dot winner 2019

Red Dot Design Award 2021

Red dot winner 2022

iF Design Award 2021

IF Design award 2023

EGGS has designed the physical products of the Sector Alarm suite, while the app has been designed by DK&A.

A stress-free home security experience