Consumer

TOMRA Collection provides innovative reverse-vending solutions to more than 40 countries across the world, including Norway. We have helped them design two new, innovative products, one of which is the new 

The thoughtful design choices, guided by design principles that we helped develop, ensure excellent usability and a positive user experience, both for consumers and for the staff handling the machines. Accessibility and ergonomic design facilitate everyone's use and save time and work for store staff emptying bins or performing maintenance.

TOMRA RollPac – a revolutionary, vertical backroom solution

TOMRA RollPac is a vertical backroom solution that utilizes the height to increase the volume of stored cans and bottles. Thanks to its functional design, it enables store staff to work more efficiently: bin changes now take less than a minute compared to previous solutions where bin changes can take around 5 minutes. It is also a lot more ergonomic, minimising heavy lifting and easing the everyday strain on retail employees. 

Anders Ertsås, Industrial Designer at TOMRA and design lead in the project, comments: "Receiving a Red Dot award for this product is a testament to the collaborative effort of our skilled multidisciplinary team, dedicated to preserving the integrity of our design vision throughout development. EGGS has been an invaluable partner to our internal team, instrumental in setting the design direction and establishing the fundamental design principles upon which we build and innovate.”

 is one of the world's largest design competitions. The Red Dot Label has become established internationally as one of the most sought-after marks of quality for good design. It is divided into three categories: Product Design, Brands & Communication Design, and Design Concept. The products selected by the Red Dot Jury to win the Product Design award may be aesthetically appealing, functional, smart, or innovative, but what they all have in common is their outstanding design. The competition is organised once a year.

About the Red Dot Award

TOMRA and EGGS are awarded with Red Dot