Five common accessibility mistakes that could cost you your e-commerce customers

Forecasts suggest that by 2040, 95% of all purchases will be made through digital platforms*. Convenience, lower prices and a wider range of products have converted many traditional store shoppers. However, as many E-commerce sites struggle with accessibility, the benefits of online shopping are not available to all. People with disabilities are the world’s largest minority group, representing around 15-20% of the world’s population** It is not only about inclusion - excluding a fifth of potential customers is not a wise business move.