Universal design is not about being nice to people who need it. It’s about thinking and designing smart to benefit everyone – both the user and the product owner. When you do this right, everyone wins. Everyone, regardless of permanent or temporary disabilities, or the absence of them, can use the product with ease. 

The reality is that people with temporary disability – such as experiencing stress, sleep deprivation, only having one hand free because the other is carrying a baby or pushing a stroller- is a huge user group. Designing for these groups opens a bigger market for the business. Not to mention that when using a product or service is effortless, it saves time and resources on support and customer experience services. Those are resources saved that you could use focusing on developing the products of tomorrow instead.

Leveraging universal design as a selling point