The next generation ocean drone

Blueye Robotics

Groundbreaking technology to get your eyes below the surface

Blueye is offering people a cinematic experience of life beneath the surface of the sea by developing the world’s first ocean drone. This is a unique project for EGGS - one that we've immersed ourselves in completely. It’s led to us being on the board of directors, as well as collaborating in close-knit teams with Blueye's specialists. Here’s how the benefits of applying holistic design can help turn a startup company like Blueye into a world-renowned brand.

Meet some of the designers and developers from EGGS that collaborated with the Blueye team on creating the drone. The creation of the drone has happened in close-knit teams with specialist engineers, designers and developers at Blueye.

The Blueye Pioneer underwater drone eenables professionals to perform frequent and efficient underwater inspections and mapping. Here from the monitoring of fish nets in the aquaculture industry.

Digital diving mask

Beginning in 2015, EGGS was approached by Blueye to help with the industrial design of a new kind of product it was developing - a robust and portable ocean drone intended for maritime experts. Evolving into PioneerOne, it serves as a digital diving mask, allowing anyone to freely explore the oceans hidden depths on either their smartphone or tablet via a fully functional user interface. For professional use, people can store data for documentation, mapping, or monitoring.

The Blueye Pioneer underwater drone is designed to satisfy industrial reliability requirements for underwater operations, and with a user-friendliness you normally associate with consumer technology products.

Creating a new business model

EGGS' CEO, Ulla Sommerfelt, is on the board of directors at Blueye, giving us a unique stronghold in the company. This enables EGGS to more effectively communicate why all aspects of design play such a crucial role in the overall shaping of a company like Blueye. EGGS now has the power to ensure that design thinking is always prioritised at the top level, from the aesthetics and functionality of the drone to the visual elements of the app and other digital platforms. Also how everything is developed, managed, marketed and then perceived by the public.

Soon after the success of the initial prototype, EGGS was invited to join Blueye's board of directors and management team. This was a first for us - an exciting opportunity to create a new business model for entrepreneurship.

Expanding horizons abroad

Blueye truly cares about the ocean and is determined to help as many people as possible become more aware of its beauty, alongside the dangers it faces. With its drive to dive where no other drones have roamed before, it looks as though Blueye is on course to cause great ripples of excitement for all those intrigued by what lies beneath the surface of the sea!

We want to make the beauty of our oceans and the dangers they face, visible for everyone, everywhere.
Blueye can be ordered on

Read more about Blueye on their website.


Sounds interesting?

Espen Aleksander Jørgensen

You should talk to Head of Ocean Space
Espen Aleksander Jørgensen
+47 930 02 430

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