Stokke® Xplory® X has been a fashion icon in its segment and the "It-stroller" for over a decade, embraced by conscious parents and celebrities around the world. The project's main aim was to improve Xplory as a fashion accessory by redesigning the most eye-catching feature on the Xplory stroller - the seat. We have helped Stokke future-proof their iconic design through insights processing, product strategy, and trends analysis.
Personification of the strategic direction
The Xplory stroller has been a premium product with a revolutionary, ergonomic, and head-turning design since the early 2000s. It was essential that we kept the high quality and aesthetically pleasing yet functional design when redesigning it. To ensure that the stroller will be top of the line in its category today and in the future, we initially personified the product's strategic direction. We helped define personas (fictional characters that help you understand your users' needs, goals, and behaviours) based on insights.
This enabled Stokke to align their design team and organisation around the direction for Xplory X. Stokke now uses the personas for further development of the Xplory brand.
Premium textile and colours to fit the future
Premium textile and canopy design has been one of the trademarks of the Xplory stroller. We worked together with Stokke to define and choose a new "high definition" textile - a more technical fabric with a finer weave to enhance the refined form and color reproduction. We put together a range of colors, materials, and finishes for the Xplory X and explored potential future designs.