Consumer

Stokke Xplory® X is a premium product where details and CMF (colours, materials, and finishing) are essential to create a look and feel that reflects the quality of the product. In this project, we have worked together with the client to ensure high quality and an aesthetically pleasing redesign that is aligned with future designs, materials, and colour trends.

Baby stroller

In redesigning the seat, we increased the coverage of the seat structure with an enveloping textile design. This gives the seat a softer look and increased "boldness" with more exposed color. We have also redesigned the canopy and enhanced the clean, tailored aesthetics. We identified the harness with Stokke typography for strengthened branding and new harness protectors for comfort.

Baby stroller 2

To ensure that the stroller will be top of the line in its category today and in the future, Stokke asked us to explore how to redesign the iconic product. 

(CMF) and the look and feel of the product needed to remain premium and relevant.

Product Identity and Colour Material Finish (CMF)

Future-proofing the product

6 images

To guide the direction of the product strategy, we created personas. As premium textile and canopy design has been one of the trademarks of the Xplory stroller, we worked together with Stokke to define and choose a new "high definition" textile - a more technical fabric with a finer weave to enhance the refined form and color reproduction. We put together a range of colours, materials, and finishes for the Xplory X and explored potential future designs.

A premium and modern design

Stroller yellow

In the work with CMF (Colours, Materials, Finishing), we made sure to balance the color scheme to fit the Xplory market with clear statement colours. We also ensured that they were aligned with the trend forecasts.

All colours

By defining personas (fictional characters that help you understand your users' needs, goals, and behaviours) based on insights, we could help Stokke align their design team and organisation around the direction for Xplory X. Stokke now uses the personas for further development of the Xplory brand.

Personification and strategic direction

Creating a product that communicates the quality of a premium brand requires significant research, not only on the materials and finishes but also their combinations. A product such as a stroller is built of both hard (plastics and metal) and soft parts (textiles). It's essential that these go well together and create a holistic design.

Revitalising an iconic product