Pioneering design for unified security system

Ava Security is a global technology company with offices in Norway, the UK, and the USA, specializing in AI-based surveillance systems. EGGS has helped develop and deliver Ava’s new, strong brand core and identity, as well as the sleek, high-quality product identity and new look of cameras and hardware. The integrated and holistic design process behind the products and the company’s brand helps communicate consistency and values.

Ava Security was previously known as Vaion and Jazz Networks. The two companies have joined forces and formed Ava to protect people, property, and data anywhere. EGGS has been part of their journey since before and throughout the fusion of the companies. Today, Ava Security is a Motorola Solutions company.

Integrated design processes

The merger of companies means a fusion of identities, cultures, and products. In the case of Ava Security, we assisted them throughout the process–from facilitation and co-creation of the brand core, brand architecture, and visual identity all the way to the design and contributing to the engineering of the products themselves. We have worked closely with the client to future-proof and ensure a holistic and integrated user experience of the products and services and the experience of the Ava Security brand.

When creating the Ava brand, we have focused on the service that Ava Security offers – a safe and secure everyday life for ordinary people. This means we have put people in the centre of the brand and ensured that both the visual identity and the products themselves reflect this people-centric approach. This can be seen both in choice of colours, softer shapes, and a conscious step away from the traditional “military” look of security systems. (Image credits: Mathias Fossum)

Featuring an innovative design, the Ava Bullet camera stands out from other bullet security cameras through its sliding body that eliminates the need for back boxes and simplifies cable management. The Bullet’s water-proof seal allows for fewer gaskets and a tighter enclosure for maximum performance and durability. Bullet was awarded with the Red Dot Product Design Award in 2022. (Image credits: Johan Holmquist)

Value-driven brand identity

Ava is a modern global company with Scandinavian values and heritage. This, together with its friendly and empathetic user focus, is an integral part of the brand identity. This sets Ava clearly apart from the competition. When developing the visual identity and supporting elements, we ensured the products themselves were an integral brand expression. We used curves and design cues from the products to create a dynamic, premium, consistent look throughout. That way, the visuals don't compete with the products. Instead, they enhance and complement them, and together, reinforce the brand.

Ava’s logo and design elements are developed from heritage design elements from the former Jazz and Vaion identities. The curves and super elliptic elements are found in our physical products and existing brand identities. The Ava logo and pattern elements are derived from this and builds continuity and uniqueness throughout our product and solution range.

Products that speak for themselves

A well-designed brand identity sets the stage for products and services to speak for themselves. This was EGGS’ goal when creating the design of Ava Security’s surveillance cameras. Ava uses artificial intelligence (AI) to help organisations understand and be proactive in and around their surroundings. Among other things, their security systems apply machine learning and AI to alert operators to anything unusual. For example, an intruder or anything else suspicious.

To reflect their intelligence, we wanted Ava's cameras to have a distinct design and be easily recognisable with an elevated product experience. We challenged stereotypical surveillance cameras using subtle, refined shapes that give a differentiated experience, enabling them to stand out from their competitors. In the picture: Ava Bullet, winner of Red Dot 2022. (Image credits: Johan Holmquist)

The design is clean and minimal to express the company’s Scandinavian roots. Everything is smooth and friendly-looking so that Ava's security cameras appear less menacing than traditional surveillance equipment.

The company logo is beneath an upwards swooping divide, mirroring the product and becoming a natural part of the design. (Image credits: Mathias Fossum)

Functional and robust aesthetics

Aside from being streamlined, EGGS helped design Ava’s surveillance cameras to be robust, waterproof, and easy to install. We’ve optimised their installation by ensuring the camera assembly and cable management are safe and intuitive, even when mounted high up. The aluminium camera casings are vandal-proof and highly durable, and in either a black or white matt finish, are intended to be unobtrusive yet smart-looking..