The concept of petrol stations is changing in Norway due to the rapidly rising number of electric cars now on the road. About 50% of all new vehicles sold and 7% of the total number of cars on the road in Norway in 2019 are electric. Circle K is at the forefront of this mobility change, having already started converting from providing fossil fuels to becoming electric energy stations. EGGS has helped in this transformation by creating an entire ecosystem of charging points, information and new services for customers.
From petrol stations to electric energy stations
Evolving from being just a regular petrol station to a future-oriented chain of electric energy-supplier offering charging to consumers at the Circle K stations, at workplaces and homes, is an essential strategy for Circle K.
The best possible charging experience
Together with Circle K, we developed the concept “Easy charging wherever you are". What it represents is an entire ecosystem of charging stations that aims to supply every electric vehicle driver with the best possible charging experience. EGGS has helped define all of Circle K’s value propositions by applying business design and service design, besides developing the visual design and web design for a new Circle K brand identity.
Design in the driver’s seat
After mapping out user journeys and touchpoints, we began prototyping, user testing and iterating on different concepts and designs. We then developed the touchpoints for each service throughout the ecosystem. The touchpoints included the visual design for Circle K’s fast chargers and home chargers, packaging, brochures, instructions, wayfinding at stations and Circle K’s website circlekcharge.no. The website we designed and coded, in collaboration with Circle K's developers.
Triple bottom-line value
With the transition towards offering cleaner forms of energy, Circle K has improved its triple bottom line by establishing a future business model that’s more sustainable. The company is a fantastic example of how a large and profitable organisation can successfully remould itself into a cleaner, safer and healthier business with better service offerings. It also demonstrates how it’s possible to do this commercially while maintaining excellent business value.
Working in highly skilled teams
Sophisticated innovations require many skills in high performing teams. Aside from Circle K’s talented in-house team, EGGS is proud to have collaborated with consultants from KPMG, HiQ and Netcompany.
Fortune favours the bold
In general, fossil fuel sales for vehicles in Norway are in decline, with figures revealing a 2% reduction of fossil fuels from 2017 to 2018. Circle K's bold reorganisation will surely persuade more people to go electric and contribute to the further reduction of CO2 emissions.
You should talk to Senior Designer
Christian von Hanno
+47 924 45 951