What is digital design at EGGS?

Multi-disciplinary teams + stimulating environment = Impactful design

What is digital design? And how and why do we work with it at EGGS? In this article, Creative Leader of Digital Design, Rui Martins, explains why our focus is not digital but human. By using our purpose and our missions as guiding stars, we work to create a positive impact through digital services and products.

Bridging the gap between people and the digital world

“What is a digital designer?” - I get that question a lot when I tell people what I do for a living. I get it – ’digital’ is a vague term. It draws a blank in many people’s minds. It seems to imply a disconnect between people and what lies beyond their screens. Yet this is precisely at the core of what digital designers work with: bridging that gap between people and the digital world by making screen-based tools and interfaces a more integrated, delightful experience. But because the term "digital design" is also understood differently across the industry, it's worth sharing some thoughts on how we practice it at EGGS.

More human than digital

Digital design at EGGS covers both User Experience (UX) and User Interface design (UI). So, you could argue that half of it is not digital at all: it means going deep into real-world problems, talking to people, and discussing challenges with clients. Our user-centered approach means we look at what happens before, around, and after using these interfaces.

Designing for impact

Ok, so we start with the real-world, human side of things. But what's our purpose with the design? The short answer is – we want to create a positive impact. Designing for impact starts with the choices you make. It’s about how you get involved with the world around you. And choosing the right type of projects is a crucial part of what defines being a designer at EGGS. We orient our choices around what we call “Missions”:

These missions are a big part of what motivates us to come to work every day and are the foundation of what we do: our shared values in designing for sustainability by combining people and planet with profit. Our purpose, "Let's craft loveable futures," is both an intention and an invitation to both clients and partners to use design as a creative, positive force.

Choosing the right type of projects is a crucial part of what defines being a designer at EGGS. We orient our choices around what we call our "Missions”: 1. Inclusive and seamless health and welfare, 2. Greener, safer and smarter industries, 3. Smart and sustainable living. These missions are a big part of what motivates us to come to work every day and are the foundation of what we do.

Holistic and cross-disciplinary

Designing for impact is only possible because a designer at EGGS is given the task and the power to work holistically, by working at multiple levels: using their craft to deliver wonderful products and experiences (as in making, implementing, delivering), facilitating problem-solving (such as doing customer insight, user journeys, working systemically), and working at a strategic transformation level (as with service and product strategies, future-proofing, brand creation, among others). As EGGS is a multi-disciplinary design consultancy, Digital Designers often work alongside their colleagues from Service, Business, Brand, Tech, or Industrial Design to achieve this as a team.

“Designing for impact is only possible because a designer at EGGS is given the task and the power to work holistically.”
Rui Martins, Creative Leader of Digital Design

From design-thinking to design-doing

Designing for impact comes from the breadth of skills a Digital Designer can be expected to bring into a project, which can be anything from framing and defining a problem to insight and conceptualisation and prototyping, detailing, and implementing. We love the design thinkers as much as the design doers. Many in our talented team have ample coverage of both sides of the design process and the different stages in between. You cannot properly influence a product or service by solely executing someone else's vision — which is why designers are included in all phases of developing an idea and bringing it to life. As a design innovation consultancy, EGGS is the perfect stage to utilise the full range of Digital Designers' skills.

“You cannot properly influence a product or service by solely executing someone else's vision.”
Rui Martins, Creative Leader of Digital Design

More than the sum of its parts

It should also be said that, naturally, no designer is the same: regardless of the opportunity to influence projects holistically, we hone in on the individual strengths of every designer and match them with the right team. Whether you are a gifted UI designer who cares about getting it pixel-perfect and thrives among the detailed components of a design system, or if your strength is in capturing the essence of a design challenge into a cohesive user journey, you're needed. At EGGS, the specialists have an essential role to play, as they deliver the technical excellence that makes a digital product stand out.

“At EGGS, the specialists have an essential role to play, as they deliver the technical excellence that makes a digital product stand out.”
Rui Martins, Creative Leader of Digital Design

The greatest value of a creative environment like EGGS is perhaps the ability to leverage each designer's strengths and form complementary teams that inspire each other to deliver at a level greater than the sum of individual talents. That is why we can solve incredibly complex problems, create delightful products, and aptly solve real-world user needs. Projects where design saves lives by improving safety at work; where may help prevent domestic violence; or improving the management of their daily finances by providing clear guidance and sound advice.

The work we do and the effort we put in have been recognised by clients and peers. EGGS is one of the most award-winning design innovation consultancies in Norway. But that is a by-product of that we genuinely love what we do, and our work means a lot to us. But, most importantly – we care for each other – our colleagues, our clients, and the users. And we have fun doing it.

Sounds like a team you’d like to join? Fantastic! We’re looking for people like you – check out our open positions here, or drop me a message to have a chat!

Sounds interesting?

Rui Martins

Have a chat with our Creative Leader Digital Design Oslo
Rui Martins
+47 416 31 178
Email

We use cookies to ensure you get the best experience on our website. If you continue to click on this page, you accept the use of cookies. Read more about our cookie policy and our privacy policy.

Got it!