What does it mean to be innovative?

Why innovation is for everyone

Innovation means change, and in EGGS, it's the essence of what we know and do. It is what we use in all our tasks and challenges, big or small. But what is innovation really, and who can do it? In this article, Heidi shares her thoughts on the concept of innovation and why we might be overcomplicating things.

Change and transformation are a must for most companies today, as the market is continuously changing with consumer behaviour and increasing sustainability focus and new competitors. Often, they also need help to see that they have actually already started their journey towards long-term growth.

Innovation doesn't always have to be complex

Recently I have started to wonder if we sometimes put too much into the words and processes around innovation and make it feel inaccessible to some. I've talked to many companies of different sizes about innovation and heard how they struggle to become innovative. Some even say that innovation feels out of reach for their company or their industry. However, I see that most of these companies are already innovative, be it through small initial steps, but these small changes and adaptions will still give them an easier way into the transformation they need to make sure they also survive in the future.

How do you go from incremental change to being truly innovative?

So, how do you move on from small steps to something bigger? A few important things to keep in mind are:

1. Enable an innovative culture.

Firstly, innovation is all about making your seeds of ideas grow to collect and nurture them in the right way. Creating an organization where new suggestions and ideas are encouraged and sharing is safe and natural is one of the most critical steps. Ensuring that your organization feels like a safe place also makes everyone adapt to change more easily and triggers them to suggest change themselves.

2. Keep two thoughts in mind at the same time.

It is essential to nurture incremental innovation on ongoing business at the same time as you dare to look beyond and dare to spend energy, time, and money on something that you don't yet know the value of. Innovation and the need for change are no longer restricted to creating good user experiences and stakeholder-friendly products and services. All areas in the organization need to be able to adapt going forward. This includes the way it is organized and managed, logistics, solutions, and of course, how you measure your business success.

3. Be interested also in what can’t be measured immediately.

Thirdly, we must look beyond the classic goal and strategy mountain of short- and medium-term innovation to find the new areas that can secure long-term growth at the same time. Digging into these hidden areas is challenging, and the result is often uncertain. But by creating visible north stars leading the way, it will make it easier to narrow down the search. Make sure to minimize the risks by looking at insights and testing as in any design process, whether it’s looking for new business opportunities or creating a product.

All in all, one of the most important things to keep in mind when it comes to innovation is to be open to what the solution might be. Don't obsess about creating a digital product or changing from product to service just because it is the name of the game at this moment in time. Thinking about the initial future potential need, making people’s lives better, or making your company more sustainable will create good solutions for you no matter what form it takes.

Sounds interesting?

Heidi  Amundsen

Have a chat with our Operation Manager Oslo
Heidi Amundsen
+47 958 37 288

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