Turning sustainability into business
As Helle Moen (Regional Director and Head of Sustainability at EGGS) boldly said during her talk at Oslo Innovation Week in 2018, we believe that sustainability is not only good for business but that it is good business. Not just in an ethical and moral sense, but with actual business results. By being sustainable, we can create genuine long-term value on so many levels: for the planet, society, and business. So, how can sustainable efforts combined with design thinking generate good business results?
There’s no other option than for businesses to be sustainable.Helle Moen, Head of Sustainability at EGGS
Gaining a competitive advantage
The world is rapidly changing, and with these great changes, come great opportunities. Governments, consumers and organisations are becoming ever-demanding regarding the origin of the products and services they consume and use. If your business doesn't keep up with these demands, or create new ones, you could quickly become obsolete. By encouraging companies to be innovative, user-centred and identify their user needs, we can help them become bearers of positive change and sustainable development. As a result, they are also able to gain a competitive advantage.
The triple bottom line
Sustainability and the global SDGs (the UN’s Sustainable Development Goals) shouldn’t be thought of or treated as merely a marketing strategy. Society, the world and humanity, desperately need sustainability to be on top of the agenda. Companies need to contribute through real action, and efforts need to be economically viable if things are to change in the long run. As Helle pointed out, for businesses, it makes total sense to discuss the triple bottom line where the environment, society and financial stakeholders get a conclusive result. To achieve a positive effect on a triple bottom line, we need to understand and use aspects of both sustainability and technology. This effort demands an entrepreneurial mindset, and, above all, it requires people to embrace change.
Sustainability is a vital part of what we provide
For us as a design consultancy, the most impactful way in contributing to a more sustainable future is how we can work with clients to achieve triple bottom line effects throughout every project.
Therefore, EGGS aims to be the leading sustainable design consultancy. Our wish is that businesses with sustainability on their agenda see us as an accomplished and reliable partner to work alongside – a design consultancy who can help them meet all their sustainability goals and as a result contribute to a more sustainable future.
It’s about offering methods to frame projects and set goals; it's about identifying sustainable business models, designing for behavioural change, and building circular material streams.Jan Walter Parr, Chief Creative Officer at EGGS
Here’s the framework in which we’ll address sustainability when working with clients:
We’ll use our design methods, creative power and influence to motivate and lead our clients into a more sustainable future.
We’ll always challenge our clients about how they fulfil the SDGs throughout their operations.
We’ll work with all types of clients to support their work in implementing sustainable practices.
We’ll be the facilitators and firesouls for sustainability throughout all our projects.
We accept that we can’t be experts in everything, so we’ll build strong networks and collaborate with leading authorities.
Practising what we preach
Having sustainability as an integral part of our strategy doesn't mean we only work with already sustainable businesses – quite the opposite. No industry is perfect, so to make a positive difference and create a significant impact, we've decided to go all in and get our hands dirty. Because, ultimately, it’s not like we have a choice. If we believe that being sustainable is a choice, then we’ll soon find ourselves obsolete.
Being sustainable should be on top of everybody’s agenda, not just for the sake of our planet, but also for your business’ survival. It's not just about taking the easiest route either; instead, it's about setting the bar high and collaborating with those who, like us, have an inherent and burning desire for positive change. It's in that context that we can achieve our true objective at EGGS, that of crafting loveable futures!