Stokke Xplory® X winner of the Red Dot Design Award

Our client Stokke, together with EGGS, have the honour to receive the Red Dot for the excellence in design of the Xplory® X stroller. The iconic product has been the “It-stroller” for over a decade, and we have helped Stokke future-proof the classic design through trends analysis, product strategy and insights.

We aimed to set a new industry standard and make a WOW product that really resonates with our key consumers. The partnership with the professional team at EGGS Design made this possible!

Anders August Kittilsen, Design Lead Stokke

Product Design Award 2021

The Stokke® Xplory® X stroller stood out and has been awarded the coveted “Red Dot: Best of the Best”.The award is given for ground-breaking design and is the highest award in the competition, reserved for the best products in the category.

Stokke Xplory® X is a premium product, where details and CMF (colours, materials, and finishing) are essential to create a look and feel that reflects the quality of the product. In this project, we have worked together with the client to ensure high quality and an aesthetically pleasing redesign that is aligned with future designs, materials, and colour trends.

This award reflects the quality of our colaboration and all the hard work that’s behind the Xplory X. This realization would not be possible if it wasn’t for the extremely talented people at Stokke – together we’re a winning team!

Henning Rekdal Nielsen, Creative Leader Industrial Design, EGGS Design

Premium textile and colours to fit the future

Premium textile and canopy design has been one of the trademarks of the Xplory stroller. We worked together with Stokke to define and choose a new "high definition" textile - a more technical fabric with a finer weave to enhance the refined form and color reproduction. We put together a range of colors, materials, and finishes for the Xplory X and explored potential future designs.To ensure that the stroller will be top of the line in its category today and in the future, we initially personified the product's strategic direction. We helped define personas (fictional characters that help you understand your users' needs, goals, and behaviours) based on insights.

About the Red Dot Design Award

In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 entries, the Red Dot Award is one of the world’s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since, the sought-after distinction “Red Dot” has been the revered international seal of outstanding design quality. The award winners are presented in the yearbooks, museums and online. More information is available at www.red-dot.de.