Car-leasing service Easly wins award

Less hassle with convenient, easy leasing

Bertel O Steen has grasped the opportunity of renewing itself to create a position in the future market of mobility as a service. The company is adapting its business model and value proposition of being a car dealer, to becoming a full-service provider for personal mobility. One of its first mobility services was Biliblant. Together with EGGS and several other creative agencies, it’s now developed Easly, its most innovative car leasing service yet.

The Easly service is an excellent example of how service design can and should be used to create better customer experiences. Here, SDG and EGGS have collaborated with a courageous and ambitious customer with the will and muscles to challenge their industry. The result, Easly, appears to be forward-looking and smart, and not least well-designed.

Easly was created based on people’s needs for less hassle and less to worry about when owning a car. Customers can choose from all types of services you need when you have a vehicle such as insurance, fuel, toll ring subscription, snow tire subscription. The value proposition focuses on simplicity and convenience, with uncomplicated agreements, monthly billing, quick and efficient contact and dialogue with staff at Easly, predictability with regards to servicing and car exchanges, and rewards when customers treat the cars well. Easly is a perfect example of how we tackle business innovation at Bertel O Steen. This is the way we’re going to continue working in the future.

Jury’s verdict

Jury's verdict can be read in Norwegian on www.doga.no

The visual profile is easy to relate to, with good navigation and integration in various media. The process itself had a 360 ° perspective from dealer training to finished information material for the end user, and the complete service appears to be innovative and straightforward - a definite improvement from today's solutions. That the process has also contributed to organisational development internally by setting a standard for future innovation processes, we note as another argument for the service design's place in virtually all creative processes.

About DOGA Award for Design and Architecture

The award is a distinction awarded by DOGA to Norwegian businesses and designers who demonstrate the outstanding use of design and architecture. The award is leading to its kind in Norway. The award showcases and spotlights exemplary projects of innovative and user-centred solutions. The jury focuses primarily on the process and collaboration between the commissioning party and design practitioner.