Empowering customers to better choices when grocery shopping

Do you think you would choose differently in the store if you knew more about the products you buy - where they come from, who produced them, ingredients, health aspects, or their taste? I believe consumers would make better choices if provided with better information. For themselves, and for the world. If you agree with this, there is enormous potential in conveying richer information to consumers - at the point of purchase.

A concept by EGGS for empowering consumers

In September 2016, EGGS organised a Hackathon (design competition over 48 hours) addressing the wicked problems of the world. Eight teams spent 36 hours in the beautiful location of Stokkøya, and one of the concepts that emerged was called MyShelf. We think it’s a great idea which would make the world just a little bit better, but it’s quite demanding in terms of systemic complexity. We share it with you in the hope that it will influence you – perhaps you are in a line of business where you could take a first step towards this?

Ever gone to the supermarket and wondered where the crackers where made? Or which one of the crackers contains palm oil? Would you choose differently if you knew the truth about the products?
Erlend Østbø

Can you commercialize this concept?

MyShelf is a concept aiming to provide consumers with the information they care about, on the shelf. It is based on possibilities provided by the combination of electronic shelving displays and apps on mobile phones. To be a viable idea, MyShelf has value propositions both to consumers, supermarkets, electronic shelving suppliers, and food producers. Check out the screencast for a closer look at MyShelf.

If you can bring this type of concept to life, get in touch with me!
Erlend Østbø

Sounds interesting?

Erlend Østbø

You should talk to Lead Mechanical Engineer
Erlend Østbø
+47 924 22 310

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