Bringing engineering and creativity together

Pragmatism and creativity that go hand in hand

Whatever you do together with Camilla - it’s easy. Few people have the ability to make everything seem uncomplicated without making it simplistic – but Camilla is one of them. "I always knew that I wanted to work with something creative, but at the same time, I also knew I had to do something concrete and tangible.” She attended a career fair as a student, and when she saw the stand for an industrial design engineering program, she instantly knew that was going to be her thing. “It was something where I could use both of my brain halves, so to speak.”

From Chalmers and industrial design to the digital world

Despite her background in industrial design engineering, Camilla now works as a digital designer. “I think it’s quite a common path for designers to take. I love the tangible and physical aspects of industrial design, but at the same time, working with digital products and services is much faster. You get to test and prototype new ideas at a much higher rate in the digital world, which is really cool. But at the same time, I believe my industrial design knowledge is very valuable when building digital products.”

"Good user experience goes beyond a smooth experience. It should give you more than you expect – it should deliver on what you didn't even know you wanted."

Designing for professional users

Camilla has worked mainly with projects in the energy and healthcare sectors. And no matter the domain, the projects she works on have one thing in common – she primarily designs for professional users. ”I love it because it forces me as a designer to dive into and learn about new industries and new knowledge fields all the time. It’s challenging but very rewarding. When you design for professional users, you can’t just ‘wing it’ – relying on your own feeling or notion of what will work isn’t enough. You have to do thorough user research and truly understand what these people need to perform their jobs the best way they can.”

“When you design for professional users, you can’t just ‘wing it’ – relying on your own feeling or notion of what will work isn’t enough.”

On the role of the designer

Talking to Camilla, it becomes clear that she sees the design profession as much more of a people-centered profession than a technical one. "Over the years, I've become less interested in pixel-perfection and more and more interested in human behaviour and how we can use design to help people 'do the right thing.' When asked how she sees the designer's role, she, without hesitation, replies, “Our job is, of course, to help the client create value for the business and their users. But exactly what that value consists of, we can help identify as designers. It's not always straightforward. Often the idea of what the value is can be expanded, and we can design a project to also positively influence on, for example, sustainability in different forms and on different levels.”

"Our job is, of course, to help the client create value for the business and their users. But exactly what that value consists of, we can help identify as designers.”

Short about Camilla:

Name: Camilla Lundström

Age: 30

Title in EGGS: Digital designer

Works in EGGS since: 2021

Born in: Uppsala, Sweden

Educational background: MSc in Industrial Design Engineering from Chalmers University of Technology

Dream project: Design a service to help improve the lives of people who live with mental illness.

Chose to work in EGGS because of: The culture! And the people. It's the most important thing.

Fun fact: Has synesthesia – it means she associates letters and numbers with a specific colour.