A fascination for the future
Future thinking is something that runs like a red thread through all of Mau’s work, as he tries to apply research on so-called megatrends and behavioral tendencies in society to develop his designs.
I love looking to the future. It fascinates me and intrigues me to be able to create something that will meet people's needs not only today but also tomorrow.Mauricio Medeiros, Creative Director, EGGS Brazil
When it comes to design and the future, he points out that it's vital that designers stay at the forefront: “Technology, social structures and the way we live are changing rapidly, and designers need to stay at the forefront of these changes to continue to create relevant designs. In fact, we need to drive these changes through our design.”
A longtime passion for the arts
As a child, one of Mau’s favourite hobbies was to draw. He drew everything he could see and his passion for drawing continued into adulthood. He always wanted to work with design, but back when he went to university, in the 80s, there was no design course available in his town. Instead, he chose architecture but also continued to learn graphic design and ended up running his own agency, We Shape, for 20 years.
The arts, in all its shapes and forms, is something that defines Mau not only as a professional but as a person, which becomes very clear to anyone who gets to know him. During a time in his life, he, apart from working with design, he even had a career as a professional ballerina.
Believes in holistic simplicity
When asked to imagine a dream project, he stops and thinks carefully, as he always does before giving an answer. After a while, he replies “My dream project would be something that integrates different design disciplines. A project with a holistic approach that also has a higher purpose, an aim to make the world somehow better.”
He believes that truly good design is not only aesthetically pleasing but also generates fundamentally good experiences. It is all about paying careful attention to detail, be coherent, authentic, and, above all, simple. Easy to use, minimalistic and functional. Or, as we like to say in EGGS – it has to master simplexity by solving complex problems in a simple design.
Good design facilitates and potentializes. It understands people’s needs and shortens the distance between people, services and products. Everything can be made differently and better.Mauricio Medeiros
Branding means making conversation
Mau has worked with graphic design for almost three decades, two of them running his own agency We Shape, and branding has become one of his specialties. When asked what branding means to him, he says that first and foremost, it is a message.
Branding today is an interlocutor, a person. And this person needs not only to convey a message but also needs to perceive the message that the audience is expressing.Mauricio Medeiros
He continues by saying that “Branding has changed a lot over the past few years. Before it was more of a top-down monologue, while it now is more of a conversation between brands and consumers. Successful branding today converses with its audience, it listens to people and their messages.”
Do you want to know more about Mau and his work? Send him an email on firstname.lastname@example.org