Medium and large companies are struggling to renew themselves. The pace of change is picking up, and many are just not able to keep up. The lifespan of large, successful companies has never been shorter (S&P 500 turnover analysis, 2018). In a complex bouquet of reasons, at least one bad weed is on an individual level. Consider it a subcategory of innovation culture if you will, but nonetheless; I find it worthwhile to target these animals specifically. In the jungle of innovation and business development, I am able to spot at least three dangerous creatures, with the ability to kill your ambitions and swallow your visions without blinking an eye. Let's have a closer look...
1. The conservative expert (Dinosaur)
This creature has existed in the company forever and was probably a key player in its historical success. Robust, confident and typically with some niche expertise, the dinosaur now enjoys a position of major influence.
2. The little king (Gorilla)
The gorilla is very territorial and is happy to reign his division with pride. Anything that contributes to reinforcing his position as the little king will be welcomed with long and hairy arms. His best friends are Mr Hierarchy and Mrs Silo.
3. The invisible decision maker (Crocodile)
Have you ever experienced him? This hidden character that you didn't even know about until he shows up last minute to crunch your almost-ready concepts with his jaws. Snap! ...and your dreams are gone.
Please don't misunderstand. I am not saying that you are evil or useless. On the contrary; your skills and know-how are probably still crucial to the future of your companies. This is mainly a mindset issue.
In fact, I think many of us can suffer from "predatorship" every once in a while. The other day, when I looked at myself in the mirror, I think I caught a glimpse of a dinosaur. Better be careful. It can happen to anyone!
But let's say we invite you to co-creation processes, perhaps facilitated by some fresh blood with new perspectives; Will you try to chip in? Share your insights and ideas with us and be open-minded about what comes out on the other side. Amazing things can happen, and you might find yourself far happier to be part of the modern herd than you thought.
How about the rest of you; Have you spotted any other predators in the innovation jungle lately? I want to know!
You should talk to Chief Experience Officer
+47 901 05 666