Designing for the ocean tech industries

10 years in the high tech industry

For more than 10 years EGGS has been working with a wide variety of projects in the ocean tech industry. We´ve done big projects, small projects, both product design and digital design, maritime and sub sea. All this has given us an expertise and a toolset on how to best approach and solve projects in this high tech industry.

Making complexity user-friendly

Often we see a great deal of complexity within the ocean tech industries. There are complex systems, complex user scenarios – and we think that our role as designers is to visualize and reduce the complexity, not by simplifying necessarily the systems, but by sorting them out and making the complexity visible so you can deal with it.

I think a designer should be involved in the very beginning, because that´s when a designer can bring much value to the project. In the beginning it´s kind of fuzzy, you don´t know exactly where you´re going, and the designer will help you gain the insights you need in order to create a great product.

Human centred design for professional users

Being human centred is essential in all design work that we do. At the end of every product and service there is a user – and it´s for that person you´re designing a better user experience. It has been commonly assumed that user-friendly systems are not needed since the users are professionals. We see that this is now changing and human centred design is becoming important for all the main players in the industry.

The past years the focus has gone from only technology driven focus to a human focus. So human is now a part of the loop. I think this is where diversity now happens in the maritime market, where you focus on safer operations through focus on the user and not only the technological solutions.

Emotional values of design

We see that the emotional values of design are becoming increasingly important in the business to business segment. This can be a successful approach in developing unique and competitive brands.

For Rolls-Royce Marine branding is important. It´s important to provide our customers with a good user experience that will enhance safety and also efficiency during operations.

Frøy Birte Bjørneseth, Principle Engineer – Human Factors and Control Centres, Rolls-Royce Marine

Design as the differentiator

We see that those of our customers who have the most success, are the ones who dare to invest in design-driven innovation with a human centred approach. We can probably never compete on price in the international market. So, we believe that design is the differentiator that can make your product or service stand out from the rest.

Featuring

• Frøy Birte Bjørneseth, Principle Engineer – Human Factors and Control Centres, Rolls-Royce Marine

• Andreas Parr Bjørnsund, Business Development Manager, BARTEC PIXAVI

• Kaja Osholm Kjølås, Senior Designer, EGGS

• Espen Aleksander Jørgensen, Lead Designer, EGGS

• Paal Holter, Manager Digital Design, EGGS

Credits

The video is made by Fagprat on behalf of EGGS Design. It is 3 minutes long.