Circularity in Action- How Danish businesses create impactful solutions

Key takeaways from the State of Green event 2021

On September 16th, we attended the State of Green event on circularity in action, where different companies from varying industries presented how they’ve adapted the business to circular economy. In this article, we summarise the key takeaways from the event.

There's an inspiring scenario of circular movements in Denmark, with great examples of how to achieve circularity in cities and do material upcycling and re-purposing. In the online State of Green event, Circularity in Action- How Danish businesses create impactful solutions, we got many great examples. But how is it done? And what are the challenges? Below are some of the key points that the presenters brought up.

Denmark’s climate partnership on circular economy - Fireside chat

To kick off the event, Ksenija Garbacenka, Group Sustainability Manager atPlus Pack, and Kristian Hovgaard Juul-Larsen,Head of Division of the Danish Ministry of Environment, gathered for a striking fireside chat. The main question that was discussed was how the market needs to be transformed towards sustainability. According to them, the most promising approach is to create partnerships on circular economy to find solutions that can be scaled up - solutions that work across borders through public procurement. Particularly interesting was the role of design in that and how they see that design can support in taking the right steps in the right direction.

Achieving Circularity in Cities – Waste prevention, circular business model, and buildings

How exactly can cities be change-makers? Experts from the fields of design, architecture, and sociology discussed this and explained their approach to this challenge. Jonathan Jakobsson (Project Manager) from Naboskab explained that at Naboskab, they mainly try to understand people's behavior through design thinking and qualitative methods by using experiments, interviews, and field studies. Rune Kirt, Managing Director from Kirt x Thomsen, states that they are approaching future innovation by using visualisations to create shared communication. Anders Christian Bregnballe brought in the perspective and importance of architecture from Friis & Moltke, who shared interesting points about designing public housing. He reflected on how we can build sustainable buildings that can have a life span of up to 200 years if done in the right way. This means that building structures must be more intelligent in the future and used in a smart and sensible way.

In a circular economy, you've gone from a linear economy to a circular one where value streams are closed, materials are reused, recycled, and waste is seen as a resource.

Reimagining material upcycling and purpose – turning waste into resources

In the last round, Karoline Leistiko, Content Specialist at Scanlux Packaging, Rocio Aurora Paniagua Jensen, CEO at Dewdrop Tiles, and Aviaja Riemann-Andersen, CEO & Co-Founder ofCircular Food Technology, discussed how to turn waste into useful resources. For example, Riemann-Andersen transforms leftovers from food production into healthy and tasteful ingredients at Circular Food Technology. They take nutritious grain from beer production and transform it into a superfood. Her inspiring statement about circularity points out the importance of “Looking around us – what is there, what can we use and how can we use it.”

Summing up, there are many interesting and promising initiatives happening in the field of circularity, and Denmark is one of the countries at the forefront. What is needed to make these initiatives successful is collaboration, partnerships, and, not least, well-thought-through design. That way, we can ensure long-term and sustainable solutions that meet the needs of both the planet, people, and businesses.

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Katharina  Brunner

Let's talk to Junior Digital Designer
Katharina Brunner
+43 680 216 6936
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Kate Saunders

You should talk to Senior Digital Designer
Kate Saunders
+45 617 06 500
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