Your eyes under water
Blueye has its origins in NTNU's underwater robotics community and is an underwater drone with a camera designed for consumers and entry-level professional use. It can dive down to 150 metres and makes easy work of observing and sharing underwater experiences with others via a smartphone app. EGGS Design has been involved from the start, in both strategic and operational capacities, with responsibility for creating a good, comprehensive user experience and identity.
The jury’s verdict
Blueye is an impressive and innovative product with an unusual design that breaks from the trend of the fluorescent, industrial-like appearance of underwater vehicles and drones. The design is undoubtedly functional, but it has its own look reminiscent of a fish with a more upright and bright design, which makes the product easily visible in murky water. Like most drones, Blueye’s market is for both professional and ordinary curious users. This is a product that opens up a wealth of applications ranging from the inspection of ships and underwater installations to underwater safaris. It's almost impossible to look at it without wanting one of your own, and our prediction is that Blueye will get the attention it deserves when it is launched in retail stores.
About DOGA Award for Design and Architecture
The award is a distinction awarded by DOGA to Norwegian businesses and designers who demonstrate the outstanding use of design and architecture. The award is leading to its kind in Norway. The award showcases and spotlights exemplary projects of innovative and user-centred solutions. The jury focuses primarily on the process and collaboration between the commissioning party and design practitioner.