Why design within the healthcare sector?

We craft user-centred services and products for both the public and private sector within health services, digital health, lifestyle & preventive care, MedTech and medical aids.

Future healthcare

Both the industry and mankind have ever-increasing ambitions related to health. Yet, the conditions to fulfil these expectations are not only changing to our favour. We should, therefore, include future insights into any health-related innovation project - to overcome challenges and to utilise opportunities available to us. Some important examples:

  • list-iconLongevity and changing demographics
  • list-iconMore complex diseases and health conditions
  • list-iconDigital transformation, automation and democratised knowledge
  • list-iconTechnological advances, such as biotech, sensors, implants and wearables
  • list-iconDIY Health

Our Approach

A lovely perspective of design thinking is that even when the world is changing, the basic human needs remain relatively constant. By having people at the centre of healthcare innovation, we can, therefore, make sure we stay relevant. We start by listening to people; patients, caretakers, scientists, technologists and bureaucrats- and use this as the fundament for the creative process. The result is a valuable match between people's health-related interests and the invigorating mass of opportunities.