Why design within the healthcare sector?
Both the industry and mankind have ever-increasing ambitions related to health. Yet, the conditions to fulfil these expectations are not only changing to our favour. We should, therefore, include future insights into any health-related innovation project - to overcome challenges and to utilise opportunities available to us. Some important examples:
- Longevity and changing demographics
- More complex diseases and health conditions
- Digital transformation, automation and democratised knowledge
- Technological advances, such as biotech, sensors, implants and wearables
- DIY Health
A lovely perspective of design thinking is that even when the world is changing, the basic human needs remain relatively constant. By having people at the centre of healthcare innovation, we can, therefore, make sure we stay relevant. We start by listening to people; patients, caretakers, scientists, technologists and bureaucrats- and use this as the fundament for the creative process. The result is a valuable match between people's health-related interests and the invigorating mass of opportunities.