With industries that work towards a triple bottom line, we can generate a sustainable future. How could we ensure that we don’t rebound back to unsustainable behaviors of the past but instead find the right ideas for innovating for a greener future?
Innovating towards the green shift
The need for a more resilient, circular, and low-carbon economic model has resulted in more substantial public sustainability incentives, such as Norway’s Green Shift, and leading companies spear-heading sustainable innovation. We are experiencing that our clients are shifting towards sustainable service offerings boosting their competitive edge and profitability.
Transitioning to a circular economy and sustainable behavior
Businesses are identifying opportunities and exploring partnerships that allow a more ecosystem-oriented way of utilizing resources. They are transitioning from a linear to a circular economy aiming to reuse materials and resources, reducing carbon emission. We see that applying design thinking to ensure user-centricity and using behavioral economics in services, nudges better decision making for sustainable behavior. Catering for collaboration between companies and cooperation between public and private sector contributes to propelling the sustainable development.
Transformational shift to a circular economy
Wasting materials and resources is not only costly for business but a strain on the planet. How could we ensure that resources are reused? We can craft a greener future by transitioning from linear business models to closed-loop business models and services and circular products. Circular economy is a transformational shift for businesses with the aim of giving products and materials a longer life through reuse, remanufacturing, and, as a last option, recycling.
Circular economy aims to keep products and materials at their highest utility and value. Its about highlighting business opportunities by being restorative and regenerative by design.Helle Moen, Regional Director, EGGS Design Trondheim
Behavioural economics to nudge decision making
Changing habits and behaviors can be hard. How can we make it easier for people and companies to make more sustainable choices? One approach is to take inspiration from behavioural economics; the study of how people make decisions and apply it to design.By applying the mechanisms of heuristics and biases into services and processes we help improve user’s decision-making.
We design options into our clients’ services to trigger the users to make sustainable choices and thus practice a more sustainable behavior. Social norms, default options, instant rewards or being aware of over confidence are some biases we apply.Georgina Savour, Designer, EGGS Design
You should talk to Senior Designer
Åshild Drønen Herdlevær
+47 926 83 698
Let's talk to Creative Leader Industrial Design Oslo
Henning Rekdal Nielsen
+47 457 84 074
Let's talk to Regional Director Trondheim and Bergen
+47 977 86 406
Have a chat with our Chief Creative Officer
Jan Walter Parr
+47 908 54 339